We want you to leave with a sense of satisfaction that you’ve got on top of an important task that you know will help your organisation, but that has perhaps been pushed to the bottom of the to-do list.

You’ll leave this session energised, with a clear step-by-step approach to creating a marketing strategy, and an understanding of how to tackle each of those steps. Some of you may find you create your strategy in the session itself, while others may wish to take ideas back to discuss with their teams.

Specifically, you will:

• Clarify your organisation’s goals or the problem we’re trying to solve, and why it matters
• Set SMART objectives for your marketing efforts and learn how to measure if they are being met
• Understand how to create audience persona profiles, and how to use them in creating an audience-focused marketing strategy
• Consider your USP (unique selling point) and how this relates to the audiences you have identified
• Prioritise the messages you want to focus on, and what action you want your audience to take
• Understand the marketing channels available to you and your organisation and how they can successfully work together in your marketing strategy.

All attendees will receive a marketing strategy template to use after the session.

This session is designed for those with key strategic decision-making responsibilities within the organisation, and/or those responsible for marketing. The session can work particularly well when both are able to attend together.

Please note this training is aimed at voluntary, community and social enterprise (VCSE) organisations and groups based in North Yorkshire or delivering services within North Yorkshire.   

All attendees will receive a marketing strategy template to use after the session.

Faye Levi runs the Thirsk-based marketing agency Faye Levi Marketing, that specialises in supporting non-profit organisations with their marketing.

Faye and her team have worked with a wide range of national, regional and local charities, membership bodies and local authorities on the successful delivery of their fundraising appeals, public awareness campaigns, rebranding projects, website launches, marketing strategies and other marketing activities.

They offer bespoke marketing training to teams wishing to sharpen their skills, either in a group or in a 1:1 environment.

Recent clients include North Yorkshire Together (FEAST), Rural Arts, North Yorkshire Sport, North York Moors Railway, Smee & Ford, RJC Dance, Sense Ability Matters and the Pension Attention campaign with the ABI and PLSA.

Whether you’re looking to develop a marketing strategy to achieve your goals, or you just need support with the marketing basics, Faye and her team can help.

£35 (including VAT)

Concessionary places 

Thanks to funding from North Yorkshire Council, we have free ‘first come, first served’ places if you meet either of the criteria below. You can self-select a free place during booking.

Criteria: 

You are from a North Yorkshire VCSE organisation with an income of up to £5k

OR

You are from a North Yorkshire VCSE organisation with an income of up to £25k that is experiencing financial hardship and would struggle to pay.

These spaces are limited so if a free place is not shown when you go to book, you can ask to be added to the waiting list for a free place on a future training session.

No shows and concessions 

Please note that if you don’t attend training that you have booked on without giving seven days’ notice, you will be required to make the full payment. This also applies to free places. This is to allow as many participants as possible access to our training. See our  Terms and Conditions  for more information.

Booking queries contact
Email: info@communityfirstyorkshire.org.uk
Tel: 01904 704177

Programme queries
Email: communitysupport@communityfirstyorkshire.org.uk
Tel: 01904 704177

Book your place here.

Booking deadline date: 22 January 2025 (noon)