A Community First Yorkshire event

Improving Your Instagram Skills

Instragram application on the phone

Event aims

Social media can seem like a minefield, especially when you don’t have the budget to hire dedicated staff or third-party agencies to run your account.

Knowing how to get the most out of Instagram, and use it to attract new supporters and volunteers, is vital when we have limited time and resources.

Please join us for this informative and practice training workshop from our new social media partners SRX Consultancy. They will deliver an overview of how to best utilise Instagram for your organisation.

This live, interactive training will be delivered over Zoom.

Our social media workshops are popular, please book early to avoid disappointment.

Who should attend?

This training is for staff or volunteers who have responsibility for Facebook and social media as part of their role. Volunteer co-ordinators will find this training particularly useful.

You should have a working knowledge of Instagram – but be in a position where you require help with increasing engagement and/or some of the platform’s more advanced features, such as those listed below.

Please note this training is aimed at organisations and groups based in North Yorkshire or delivering services within North Yorkshire.

What will you learn?

We want to make this workshop as bespoke as possible. The group size will be limited and a survey will be sent out when you register to help us understand your training needs.

The workshop will be tailored to meet the needs of the group but is likely to cover the following areas:

  • Using Instagram to recruit and inspire volunteers.
  • How to create compelling and engaging visuals.
  • Best use of Instagram’s design features such as filters.
  • A breakdown of the best affordable third party image tools.
  • A discussion on copyright and crowdsourcing imagery.
  • Profile design and grid templates to set you apart.
  • An overview of Instagram stories and how they help your brand.
  • Practical examples of what works and what doesn’t.
  • A chance to share your own experiences … both good and bad.
  • Scheduling and analytics tools such as Hootsuite and Loomly.
  • The importance of strategy and calendars.

About the trainer

SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business.

This workshop will be delivered by Simon Rothstein and Lauren Soar.


Great training – feel I have learned quite a few new ways to help improve our page.

Julie Blakey, Trustee, POSCH Charity.

Really liked the mix of shared intros, presentation, responses to chat questions, examples and Simon and Lauren’s informal yet knowledgeable approach. Felt in safe hands.

Jacquie Cole, Development Worker, Ryedale Carers Support.


Booking deadline date: Monday 25 July 2022, 12.30am

If you have any questions about booking or invoicing please contact info@communityfirstyorkshire.org.uk or telephone 01904 704177.


Attendees can receive refunds for cancellations up to 7 days before the event date.


This event is free to organisations in North Yorkshire with an income of up to £5k thanks to funding from North Yorkshire County Council.

Places for other organisations are £35 (incl. VAT)

If you are a small organisation that would struggle to attend this training, a limited number of bursary places may be available. Please contact communitysupport@communityfirstyorkshire.org.uk or 01904 704177 to discuss this further.

Please note that non-attendance on training you have booked on will require the full payment, this also applies to bursary and funded places. This is to allow as many participants as possible access to our training. See our Terms and Conditions for more information.