Marketing resources

How to increase your reach and tell more people about your services.

All organisations need a profile within their local community and with their users and customers. Having a presence online and on social media has a big part to play in increasing your reach. Here are some useful guides to help you get your message across.

Have a question or can’t find what you are looking for? Contact us at or 01904 704177.

Community First Yorkshire resources

Starting a Facebook group – covering why set up a group, inviting members and how to manage the group, this resource will help guide you on how to get started.

Social media and digital marketing

Making your charity inclusive online: In this podcast, Charity Digital discuss how charities can make their content and design more inclusive for their audience.

Twitter resources for non-profits – looking to boost your social media presence? Twitter for Good have released a series of new free resources on Twitter Flight School to help non-profits.

The Art of Digital Storytelling – Heritage Digital session will inspire you to start thinking about the various forms of digital storytelling and what would work best for your audience on your digital platforms.

Digital Template – Social Media Guidelines– this template created by Heritage Digital provides you with a starting point to ensure your social media remains on-brand and consistent.

Charity Digital Top tips to make your digital marketing #BeMoreInclusive – watch this session to learn key tips, tricks and easy wins for making your digital content more inclusive.

Media Trust – Top tips for making charity films in 2020 and beyond –  this video has some great tips on how to make sure your films have the biggest impact with your audiences.

Charity Digital – the best free marketing templates for charities – discover the best free marketing templates to help your charity draft a high-level marketing plan for your digital campaign or overall strategy.

Charity Digital –  Connecting your cause to Covid-19 – a topical update on making your digital marketing relevant during the pandemic.

NCVO – Digital communications for successful campaigns – easy to follow, comprehensive resources on what you need to know.

Small Charities Coalition – An introduction to social media for small charities – YouTube video on setting up on Twitter, Facebook, Instagram and LinkedIn.

Media Trust – Eight golden rules of Instagram for charities – bitesize YouTube video on how to make the most of your Instagram account.

Media Trust – Four ways to boost your social media content – some great top tips on improving your social media interaction.

Media Trust – 15 Digital Resources for Community Groups – it’s worth taking a look at these useful tips for improving your social media accounts.

DSC – charity digital marketing: five practical tools – a great whistle-stop tour of some useful digital tools.

North Yorkshire Learning Zone – introduction to social media – get to grips with social media for your organisation.

General marketing

The Successful Charity Website Playbook – do you want to ensure your website is performing the very best it can? Have a look at this practice guide by the Access Group for creating a charity website that enables you to boost donations and reach new audiences.

Charity Digital – The basics of web development – all charities need professional and practical websites that can support all their public-facing activities. In this article, you will find out all about the basics of web development.

Charity Digital – 7 tips for a successful charity website – discover some top tips to help you craft a website that will leave a lasting impression on your supporters.

Care2 toolkits & guides – Care2 creates and curates free guides each year. Visit their website and discover the latest strategies in nonprofit fundraising and communications.

NCVO – Communicating your charity’s message: get the basics right – learn how to reassess your comms plan – segment your audience, hone your messages, and get those important supporters on board!

Media Trust – 10 Tips for Improving your Charity Communications and Sustainability – follow these 10 principles and you are sure to see an improvement in not only your charity’s communications but your financial sustainability as well.

Training from other providers

Third Sector Lab – The Curve – this is a series of free, 90-minute workshops for third sector organisations which aim to build knowledge around best digital practices, raise awareness of digital tools and ultimately help increase impact with digital.

Virtual College – website management training.

Virtual College – social media marketing training.

Tyro Training – business skills & management.

Directory of Social Change – online training on customer service and writing skills.