A Community First Yorkshire event

Facebook Top Tips and Advertising

Finger clicking on a facebook button

Facebook is the world’s largest social media platform, with 50 million active users in the UK alone. But how many organisations really get the very best out of it?

It’s difficult to know where to start when placing adverts on Facebook and using its paid features to get your message out far and wide – especially when the Meta Business Suite looks so daunting.

Not many of us have the budget to hire dedicated staff or third-party agencies to run our account so practical knowledge and skills are vital when we have limited time and resources.

Please join us for this informative and practical training workshop from our social media partners, SRX Consultancy. They will deliver an overview of how to best utilise Facebook’s advertising platform and other advanced features to truly deliver for your organisation.

This live, interactive training will be presented over Zoom.

Our social media workshops are popular. Please book early to avoid disappointment.

We want to make this workshop as bespoke as possible. The group size will be limited and a survey will be sent out when you register to help us understand your exact training needs.

The workshop will be tailored to meet the needs of the group but is likely to cover the following areas:

  • The history of Facebook Advertising
  • Introduction to the interface
  • How Facebook adverts can work for ANY budget
  • Different types of ads and outcomes
  • Boosting posts v ad campaigns
  • Basic and advanced targeting, including lookalike lists
  • Creating high quality promotional materials
  • How Facebook Ads work with your website – including Facebook Pixel, Remarketing and Google Analytics
  • Why Facebook will reject adverts and how to appeal
  • Dealing with the trolls and bots that adverts can attract
  • Analytics and reporting.

Who should attend?

This training is for staff or volunteers who have responsibility for Facebook and social media as part of their role. Volunteer co-ordinators will find this training particularly useful.

You should have a good working knowledge of Facebook – but be in a position where you require help with taking out adverts and getting the most of out of the platform’s paid features.

Please note this training is aimed at organisations and groups based in North Yorkshire or delivering services within North Yorkshire.

What’s included?

After the training, you will be sent a pack containing all the advice, tips and links discussed during the session.

You will also be able to pass on follow-up questions to our trainers, SRX Consultancy, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.

About the trainer

SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business.

SRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities, organisations and small businesses, always receiving positive feedback.

This workshop will be delivered by Simon Rothstein and Lauren Soar.

About the trainer

£35 (including VAT)

Concessionary places

Thanks to funding from North Yorkshire County Council, we have free ‘first come, first served’ places if you meet either of the criteria below. You can self-select a free place during booking.


  • You are from a North Yorkshire VCSE organisation with an income of up to £5k


  • You are from a North Yorkshire VCSE organisation with an income of up to £25k which is experiencing financial hardship and would struggle to pay .

These spaces are limited so if a free place is not shown when you go to book, you can ask to be added to the waiting list for a free place on a future training session.

No shows and concessions

Please note that if you don’t attend training that you have booked on without giving seven days notice, you will be required to make the full payment. This also applies to free places. This is to allow as many participants as possible access to our training. See our Terms and Conditions for more information.


Attendees can receive refunds for cancellations up to 7 days before the event date.

Contact details

Booking queries contact
Email: info@communityfirstyorkshire.org.uk

Programme queries
Email: communitysupport@communityfirstyorkshire.org.uk

Tel: 01904 704177

Booking details

Book your place here.

Booking deadline date: Wednesday 18 October 2023 @ 12:30