A Community First Yorkshire event

Social Media Strategy and Objective Setting

Social Media Strategy concept with words on colourful stickers on black background.

NEW FOR 2023: Over the last few years, we have run training sessions to get you set up and posting on social media.

Now, in response to our recent survey around social media needs, we want to help you build a strategy to ensure that you are making the most of the tools available to you – especially when there is limited time and resources.

Whatever the size of your organisation, and your team, a strategy and pre-set objectives are essential. Without them, anything you post can be a drop in the social media ocean.

Please join us for this informative and practical training workshop from our social media partners SRX Consultancy.

They will help you set objectives, develop a strategy and build a social media guidebook that everyone in your organisation can use for many years to come.

This live, interactive training will be delivered over Zoom.

Our social media workshops are popular, and places are limited, so please book early to avoid disappointment.

To make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand your exact training needs.

The workshop will be tailored to meet the needs of the group but is likely to cover the following areas:

  • Social media objectives – what are yours?
  • Free and paid tools – what you can achieve
  • Setting your tone and voice
  • Developing a strategy
  • Creating a social media guidebook
  • Calendars and milestones
  • Reports and analysis
  • A chance to share your own experiences and learn from others

Who should attend?

This training is for staff or volunteers who have responsibility for social media as part of their role. Volunteer co-ordinators will find this training particularly useful.

You will have a good knowledge of social media and how to use it, but need help in developing a longer-term strategy, objectives and goals.

Please note this training is aimed at organisations and groups based in North Yorkshire or delivering services within North Yorkshire.

What's included?

After the training, we will send you a pack containing all the advice, tips and links discussed during the session.

You will also be able to pass on follow-up questions to our trainers, SRX Consultancy, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.

About the trainer

SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business.

SRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities, organisations and small businesses, always receiving positive feedback.

This workshop will be delivered by Simon Rothstein and Lauren Soar.

Cost and concessions

£35 (including VAT)

Concessionary places

Thanks to funding from North Yorkshire County Council, we have free ‘first come, first served’ places if you meet either of the criteria below. You can self-select a free place during booking.


  • You are from a North Yorkshire VCSE organisation with an income of up to £5k


  • You are from a North Yorkshire VCSE organisation with an income of up to £25k which is experiencing financial hardship and would struggle to pay .

These spaces are limited so if a free place is not shown when you go to book, you can ask to be added to the waiting list for a free place on a future training session.

No shows and concessions

Please note that if you don’t attend training that you have booked on without giving seven days notice, you will be required to make the full payment. This also applies to free places. This is to allow as many participants as possible access to our training. See our Terms and Conditions for more information.


Attendees can receive refunds for cancellations up to 7 days before the event date.

Contact details

Booking queries contact
Email: info@communityfirstyorkshire.org.uk
Tel: 01904 704177

Programme queries
Email: communitysupport@communityfirstyorkshire.org.uk
Tel: 01904 704177

Booking details

Book your place here.

Booking deadline date: Wednesday 13 September 2023 @ 12:30