“Once upon a time…”

It’s the classic start to a good story that we can all relate to as we make sure we’re ‘sitting comfortably’.

However, once upon a time, charities and community groups didn’t need to think about what story they were trying to tell – being a charity in itself was an easy sell. Nowadays, with fierce competition for funding and volunteers, being able to engage with people on an emotional level has never been more important.

That’s where your case study comes in. It’s a vital tool for telling a vibrant story.

It’s not always easy to get it right – but our training will give you some top tips to turn your case study into storytelling gold.

We’re thrilled to be working with the Royal Literary Fund to offer this course as part of a range of writing courses that have been specifically designed for the VCSE sector and their needs.

A case study tells the story of a person, group or event

This training will help you adopt a structured approach to how your case study explores ideas, explains situations, demonstrates learning, reports on progress and, most importantly, celebrates your organisation’s success and the benefits for individuals, communities and other stakeholders.

Case studies can also be useful for marketing and research.

This 2½ hour workshop will explore the structure and key elements of a case study – introduction, context, needs, description of intervention(s), outcomes and benefits.

You will also examine tone and style for different audiences (e.g. funders, other stakeholders and organisations, individuals, families and broader community) to make sure that your case study truly reflects your organisation’s impact.